Eurolink founding director Nigel Poole said: "As internet technology moves forward so must property agencies if they are to stay one step ahead of their rivals and generate business.
"These days simply signing up to the major property portals is no longer enough – firms must be more adventurous to get noticed.
"A website that looks good is one thing – but it is what your website does that is most important. Useful and informative functionality says everything about you as a business and, with the property market in such poor shape, agents need to take advantage of every advancement that can help them.
"Sites such as Facebook aren’t just for gossip and chat – they can offer commercial opportunities. A smart business can develop social networking media to work on its behalf by communicating with clients and prospective clients."
Eurolink’s website development business incorporates Facebook options allowing agents to create "client groups" – while its Twitter function lets agents send out details of new properties as soon as they are instructed via so-called "tweets". In addition there is the capacity to embed YouTube functionality for video, a Flickr photo stream and a customisable blogging option should an agency wish.
Eurolink can also supply a dedicated daily property newsfeed from PropertyTalkLive (that’s us) to help with search-engine optimisation – in other words updating the website with useful client-centred information to boost its ranking within the likes of Google.
The company has also developed an instant website updating system called PortalPal for its Veco software clients. By linking to its Veco range of software products such as Veco-onelettings, Veco-oneestate, Veco-onesales, Veco-oneauctions or its flagship Veco-onesystem, PortalPal allows agents to upload data to their website as soon as it is entered into the client’s own system.
This offers a clear advantage over agents who have to wait up to four hours for one of the major property portals to update new property listing information on their websites.
Have your say on this story using the comment section below