Broadband speeds can have a major impact on whether or not a house sells, according to website ISPreview.co.uk
A survey found 75% of its readers would not buy a house, even a lovely one, if the best broadband ISP speed it could achieve was just 1Mbps. In addition, 51% would be willing to pay more for a house with "faster" broadband.
Some 61.7% of those surveyed said that the minimum broadband speed they required would be "More than 4Mbps", with just 20.8% voting for 4Mbps itself, 10.8% voting for 2Mbps and a measly 6.6% saying they'd settle for 1Mbps.
Failing that, the most attractive alternative method to a fixed land-line broadband connection was found to be a Fixed Wireless (Wi-Fi) service (52.5%).
People clearly place a significant emphasis on broadband performance, so much so that an overwhelming majority would even be willing to give up on an almost perfect dream home in favour of a cosmetically less attractive one that received faster speeds, the site said.
Estate agents have long voiced the importance of broadband equipped homes, though few may have recognised that modern demand also requires the service to be fast, affordable and flexible. This highlights the importance of being able to deliver speeds of more than double the current Government target, which is committed to delivering a minimum 2Mbps broadband speed to everybody by 2012.
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