At the same time, an independent survey by Research Now found that 57% of active home-hunters have used a mobile device during their property search. As part of its survey, Research Now also asked home-hunters which property brand they turned to first on mobile, finding that more than two thirds (67%) identified Rightmove as their first port-of-call. Tracking of mobile device users’ activity on Rightmove also shows they sent nearly 200,000 e-mail enquiries to agents last month.
Rightmove director Miles Shipside comments: “Apps and mobile platforms are ideally suited to home-hunting, providing people with the ability to locate properties around them using Continue reading