Initial marketing for Rightmove Students will focus on three major university cities – Sheffield, Birmingham and Southampton – before the project is rolled out across the country over the next 12 months. The site launches at a time when many students are beginning the process of looking for homes for next year.
Miles Shipside director of Rightmove said:
“Rightmove Students offers a way for lettings agents to specifically target the student market and we have already had a great response from agents who have been quick to sign up to this new venture. We hope to help simplify the searching process by bringing students and lettings agents together on-line in one easy place.”
Existing Rightmove member agents are currently able sign up for Rightmove Students and list their student lettings stock for free. Now that it is live, Rightmove Students will be launched with a major email marketing campaign via UCAS, as well as onsite and social media promotions to ensure the venture establishes itself as the UK’s number one destination for student property. As an indication of the potential for the site, Rightmove has been receiving over 25,000 searches for student properties every month simply via a standard filter on its search results page.
The launch has already brought new member agents who handle student lettings onto Rightmove.
Among the first agents to sign up were West One Student Accommodation in Sheffield. Andrea Marsden of West One said:
“As professional landlords that provide accommodation for over 600 students we are always looking for ways to improve our service and were so pleased to get on board with Rightmove when they advised us they had chosen Sheffield as one of their flagship cities for the launch of this new venture. Sheffield has a population of over 55,000 students so demand for accommodation is always high. Rightmove are already proven as the UK’s number one property website in the residential market for their professionalism and providing an informed choice to the user. They have carried out extensive research by talking to students themselves and I’m sure they will soon be the number one website for students to search for the right place to live.”
In Birmingham one of the first companies to join up were Grant Management, who handle student lettings across the country. Simon Rodd, Regional Manager for Grant Management in Birmingham, said:
“Rightmove provides a fantastic service for both students and agents alike and we’re delighted to be partnering with them in their Birmingham opening and hopefully their national rollout. Birmingham is a vibrant university city with a buoyant student letting market – there are some excellent quality properties available, we manage 1,800 across the country and see consistently high demand.”
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