The partnership will provide innovative fundraising routes for Shelter and will also enable the charity to explore and engage with different audiences, helping raise awareness of the work the charity does with children and families. Activity will commence at a cinematic premiere of Bob’s new feature length special “Legend of the Golden Hammer” on Saturday, 15 May at Leicester Square VUE. Further projects include cause-related marketing initiatives at major UK retailers, communication plans to schools and nurseries and brand new Bob / Shelter co-branded fundraising campaigns.
Louise Parkes, Director of Fundraising at Shelter said: “The specific needs of children can often be overlooked when families find themselves homeless and this can have a devastating impact on the children and young people involved. This fantastic partnership with Bob the Builder will provide a great opportunity to showcase the work that Shelter does with young people and also raise vital funds for these services. We are grateful to Bob for lending us his positive spirit to help us build the way to a brighter future for thousands of homeless and badly housed families across the country.”
Lesli Zador from Bob the Builder rights owners HIT Entertainment said: “The partnership between Bob the Builder and Shelter is a perfect fit. Together we will be able to create and support some unique marketing and PR opportunities for both our brands, while having a direct impact on vulnerable communities affected by bad housing and homelessness”.
Have your say on this story using the comment section below