Three golden rules on ‘staging’ your home

Take the indoors outside

Ensure that any outdoor space is used to the best possible advantage. Well tended lawns and tidy plants are important but a strong emphasis on light and space will have a greater impact. Reveal the garden’s full potential and show buyers how it can be used throughout the summer, as an extension to the home, both during the day and evening. Defined lawn space, cleared pathways and unfussy, comfortable garden furniture work to create clear, liveable outdoor spaces. Simple additions such as low-level lanterns are an appealing and unobtrusive means of providing lighting during summer evenings. Focal points are important: a bench surrounded by fragrant patio pots or a cascading summer rose could work well.    

Consider time as well as space

The longer summer days are likely to lead to more evening viewings at the property. With this in mind, how the home will look during the fading light. A lack of natural light during the day is a major flaw that will be easily spotted by the buyer. Furniture and curtains should be arranged to avoid any impression of darkness during the late afternoon and while the sun is going down. Soft, low-level lighting throughout the property creates a more appealing ambience for viewings after dark. 

Home not showhome

Creating a living space that appeals to the widest possible range of buyer is the key to effective ‘staging’ of the property for sale. Home comfort over extravagant aesthetics is the safest option so you should focus on emphasising the positives already in place as opposed to over accessorising. Original features such as fireplaces and bay windows should be cleared of clutter. Fixtures and fittings should look smart but practical i.e. the introduction of chandeliers and ornate artwork may look out of place. Act more as you would if friends were coming to stay by simply creating a comfortable living environment. Lay out new towel sets for the bathroom, make sure all beds are made and that new soaps etc are bought for kitchen and bathrooms, especially for viewing time.

Steve Lees, Head of Marketing at Email4Property.co.uk comments:

“With competition to secure buyers so fierce in the current market, sellers are having to pull out all the stops in order to set their properties apart. The term “house doctoring” has now become a regular phrase in the home selling process and staging the property to appeal to the maximum number of buyers is now essential.

“The summer months will provide increased opportunities for vendors to show off their home, and it must be at its very best to achieve a sale.”

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