Technology has changed the face of the property agency business almost beyond recognition in the last decade. But it is only now, in the current economic downturn, that the true value of these developments can be assessed fully. The internet, without question, has had the most dramatic impact on the way properties are marketed.
Until ten years ago an agency's front window and perhaps a page or two in the local newspaper was the traditional tried-and-trusted formula that kept businesses ticking over.
That exploded with the development of the web. Now the shop window could be seen by anyone, at anytime, anywhere in the world.
