Globrix will join the TDPG network, and will remain free-to-list – increasing its reach and value to estate agents and developers, for whom Globrix is already an important part of their media mix. Significant investment from TDPG is planned, to open up new audiences for estate agency and developer clients and to develop exciting branding and differentiated services to customers.
This move takes TDPG to a reach of 2.5 million monthly unique users, further underlining its position as the UK’s second largest property network.
Mark Milner, CEO of TDPG, said: "It is important that I immediately stress that Globrix.com will remain a free-to-list portal.
"The addition of Globrix to the TDPG network is indicative of our desire to offer agents and consumers a compelling proposition – together, we will have the most complete inventory in the market and continue our drive to offer consumers, estate agents and developers a unique solution. It will also help us towards our ambition of having a relationship with every agent in the land – and it gives agents with no previous experience of advertising with TDPG exposure to our breadth of consumer and agent services, such as Insight. Importantly, those TDPG customers not currently feeding to Globrix can also now access this additional channel."
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