The campaign used various methods including direct marketing, advertising and road shows around the UK to reach builders. The campaign was devised and implemented by the FMB’s marketing agency, IAS which also won the award for Best Marketing Communications Agency.
Robin Hood-Leeder, Director of Membership Services at the FMB said: "We are delighted to have won the award for best integrated campaign.
"In fact it is the second award we have won for this campaign. It is testament to IAS and to the services and support that we offer our members, that even during a recession the campaign managed to generate a conversion rate of 50%. In fact the campaign was so successful that we received a three to one return on our investment."
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