The week kicked off on Saturday with a series of fire station open days across the capital. Ten stations threw open their doors to the public and Brigade staff were on hand to give visitors fire safety advice.
Cliff visited some of the station open days, to meet members of the public and remind them that fitting a smoke alarm and taking a few simple fire precautions could save their life.
Cliff said: “I’m really proud to have been asked to support London Fire Brigade’s Fire Safety Week and I’m looking forward to encouraging all Londoners to take up the challenge of becoming a fire safety champion. The Brigade’s fire prevention campaign is called Keep Your Community Safe & Sound and that really is as easy as it sounds. Checking that you, your family and neighbours are safe from fire could mean the difference between life and death.”
Fire Safety Week will also see the Brigade highlighting the work it does with schools, older people and people with reduced mobility, as well as the work it undertakes with partners to raise awareness of the fire risks associated with the consumption of drugs and alcohol.
London Fire Commissioner Ron Dobson said: “Our first Fire Safety Week will provide us with an excellent opportunity to get our safety messages across to those who are most at risk from fire. Our research and experience tell us that certain behaviours and social circumstances make some Londoners more vulnerable than others and we want to target those people so that we get to them now – before they have a fire.
“We know our fire safety messages are beginning to get through, but last year we were still called to over 130,000 incidents and 39 people died in fires. One fire death is too many. Many of these fires could easily have been avoided if people were more aware of how to protect themselves and their families. “
For more information about the campaign and fire safety visit www.london-fire.gov.uk.