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Putting it all on show in Coventry

“Whilst the look we’ve achieved is very striking, it’s also very simple, because homebuyers are becoming more sophisticated and want clean, practical lines rather than fuss and clutter. We’re increasingly ‘cash rich but time poor’ in today’s fast moving society and The Boulevard scheme is all about maximum enjoyment and minimum effort.”

The Boulevard will bring 142 aspirational new properties to the Stoke area and is part of an overall £200million scheme for some 1400 new homes called Dominion Plaza. It continues the brownfield regeneration which began with the highly successful first phase called Axis and also includes new roads and infrastructure. Cutting edge one and two bedroom designer apartments, plus contemporary two, three and four bedroom mews and executive homes are on offer at The Boulevard. Plus, it will feature wide roads with discreet parking, back street crescents and tree-lined avenues with a real emphasis on architectural aesthetics and planning and design excellence.

And it’s based around the striking central ‘homezone’ concept popular in Europe, where developments combine the modern benefits of city living with the social space usually associated with villages. This puts people and the communities of which they are part of at the heart of the design process. Despite the urban setting, Dominion Plaza as a whole will benefit from attractive pockets of green space and handy recreational areas, plus improved transport links and new footpaths.

Mrs Titley adds: “We’re delighted to be showcasing here again because this is an ambitious and pioneering project and one that is breathing new life into the area. It very quickly captured the imagination of those wanting to get in at the start of something truly momentous and sales really did exceed expectations. We’re very confident The Boulevard will continue in the same vein because it’s the shape of things to come in Coventry and is already becoming a highly desirable new address.

“Indeed, we’ve already had a quick run of off plan sales since opening, because with confidence returning to the market and a host of financial and practical incentives available to help get a move on, local homebuyers are again realising if you buy early from plan, you get the pick of the crop and are able to secure more favourable deals.”

Current availability at The Boulevard is made up of luxury one bedroom apartments from only £79,995 and spacious two bedroom homes (like the ‘Woburn’) from just £126,995. The Sales Office and new showhomes off Humber Road are open Thursday – Monday from 10am – 5pm, so telephone 08450 264089 for details or visit www.taylorwimpey.co.uk/westmids