Consumer demand for mortgage advice increases in January

After a turbulent previous year in the housing market, this increase (7000 consumers) points towards an increased number now looking to remortgage or thinking about entering the property ladder in 2010, according to Unbiased.

Those looking for first-time buyer advice topped the table, with 43% of those carrying out a search looking for a whole of market mortgage adviser who specialises in first-time buyer mortgages. Almost a third (30%) of all searches on the "find a mortgage adviser" search were by consumers looking for remortgage advice in January.

Karen Barrett, Chief Executive of Unbiased.co.uk, said: "Even though the base rate still remains low, some lenders have started to increase their mortgage rates. It appears that a combination of this and an increasing number of mortgage products on the market has resulted in a large proportion of homeowners to review their mortgage to see if they could remortgage to a better deal.

"It is encouraging to see first-time buyers approaching the property market with renewed vigour this year, and investigating their mortgage options despite the market remaining volatile. It appears many now feel they are in a position to investigate what’s on the market and take the first steps by seeing a whole of market mortgage adviser to advise them on their mortgage options."

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