Demand keeps Prime London property afloat

Andrew Ellinas, director said:

“Properties found in the prime residential roads around the increasingly popular Marylebone High Street and the exclusive Regent’s Park, are almost entirely bought by cash-rich buyers. The small number who do use finance generally have no problem accessing mortgages at the very best rates and are often tempted to do so in order to boost their investment for little additional cost. Subdued lending levels will therefore have little impact on property prices in prime central London.

“London will also continue to be viewed by international buyers as a safe long term investment. In the last quarter of 2010 there has been a marked increase in the number of buyers from the Euro-zone, keen to sure-up their wealth, while the single currency comes under renewed pressure.

“The resurgence of City bonuses has already led to an increase in viewings of properties within a convenient commuting distance of London’s financial districts. Despite the Government’s proposals to rein in bonuses, the City is expected to pay £7billion this year, according to the CEBR, and we expect the property market to be encouraged by this.

“In spite of this increasing demand for property, supply remains limited, with property owners in no great rush to sell. Demand is such that we are selling some properties before they are advertised and the average length of time a property is on the market is down to just seven days. We expect stock levels to remain relatively low next year, helping to underpin prices and further differentiating London from the wider UK market.”

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One thought on “Demand keeps Prime London property afloat

  1. LetPropertyRentProperty

    It’s going to be a difficult year for house prices in general across the UK with lending still tight, large deposits needed and unemployment set to rise from public spending cuts. This doesn’t effect cash rich buyers who skew the average property price across the UK, with London always bucking the trends, recently due to a lot of foreign investments with the pound not as strong as it once was.

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