“Fulham in particular has always been a popular area of South West London, but as house prices soar in Prime Central London, it has become even more attractive as an alternative for buyers in search of the PCL lifestyle at a more affordable price – on average a property in Fulham is likely to cost £850 per sq. ft. – whereas in PCL it is over double this at an average £1800 per sq. ft. As such, we’re seeing an incredibly strong demand, with several properties going to sealed bids.
“Fulham’s appeal can be attributed to a number of factors; in addition to good schools, it is a family friendly, green and welcoming place to live. It has an abundance of beautiful parks including Bishops Park, South Park, Parsons Green and Eel Brook Common. Transport links to central London are also paramount to its popularity, with excellent bus and tube links to both The City and West End, so it offers the perfect family base for working parents.
“Fulham attracts a lot of young professionals, newlyweds, young families and investors. We have also seen an increase in parents buying for their children, helping them get on the property ladder and then retaining the property as an investment.”
Jamie continues: “When it comes to finance, we are seeing a 50 / 50 divide of cash and mortgage buyers, with average deposits of over 50%. What’s more, house prices are set to grow further this year – we estimate a 5% increase in the Central and SW London areas.”
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