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Buy a tart – and you could win a house

The cottage is just one of ten holiday homes in the grounds of a country Manor that offer the perfect base to explore the countryside and historic towns of the Peak District, not to mention a recession-friendly holiday on home soil.

Set within a protected National Park, Over Haddon is just two miles from Bakewell, four miles from Chatsworth House, and less than an hour away from major cities like Manchester, Sheffield and Derby.

The village local, The Lathkill Hotel, has also been in the Good Pub Guide for the last 27 years.

"We wanted a way to promote our holiday lettings and our lovely little village," said Marie Mallon, one half of the family-run business behind www.more-than-a-home.com.

"So we baked up an innovative marketing strategy for our business that we hope will help give our fellow traders, local economy and favourite charities a valuable boost. And the cherry on top is that someone will walk away with their own cottage in the country."

The twist in this tale is that www.more-than-a-home.com will send out batches of Bakewell Tarts to a maximum of just 25,000 entrants.

The ten participants who find a golden key with their tart will be invited to the grand final where one of those keys will literally unlock the dream home.

"For £25, people get a £50 Gift Voucher redeemable against a holiday," said Marie, "and someone will own a country cottage worth £250,000."

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2 thoughts on “Buy a tart – and you could win a house

  1. Suzy says:

    This is an innovative idea in a time of crisis! I’ve come across a few house competitions lately but most of them are organised as raffles and are not legal. Is this ok with the gambling commission? I read that a few of these were cancelled because of issues with paypal as well:

    I’d be interested in joining in perhaps, thanks for the info!

  2. Janine says:

    In the US it is often legal (depending on your state) to have a nonprofit run the house raffle on behalf of the homeowner. At the end of the raffle, the charity buys the property and keeps all the profits. this charity returned to profit by doing exactly this:

    perhaps something to be explored in the UK?

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