Sequence ramps up land activity in 2010

The appointments come at a time when Sequence’s land operators are seeing increasing activity in the land market, especially since the start of 2010. Graham Freeman, Divisional Managing Director, Sequence Land explains: “Although there is some way to go before we see a full recovery, steadily increasing house sales and greater mortgage availability are prompting developers to start building again,” he explains. “I am delighted that Alan, Jonathan and Rob have made the decision to join Sequence’s land team, their combined expertise will certainly help us achieve our goal of becoming the UK’s number one land agency.”

Alain, who will be based in Sequence’s Rotherham office, is a town planner and previously worked for developer Gleeson Homes. He says: “In South Yorkshire, we are starting to see positive signs of growth with land buyers returning to the market. Residential developers are still keeping a keen eye on the mortgage market which, I believe, will have a marked impact on how readily house builders resume ‘business as usual’ this year.” 

In London, Sequence has seen a positive upturn in land transactions since the start of the year. Jonathan Morris, based in Clapham, is optimistic about the rest of 2010: “Sequence is in a great position to take advantage of what is already a very active market,” he says. “I am seeing a lot of positivity from developers in the Capital who are reviving mothballed projects and starting new ones in the light of increasing buoyancy in the housing market since the start of the year.”

Land negotiator Rob, who is moving across to the land team from residential sales, has seen similar activity levels across Dorset, Hampshire and West Sussex. “There are definitely higher numbers looking to purchase land as the residential housing market continues to improve,” he explains. “I am delighted to be taking on the role with Sequence’s land team, especially as activity in the housing market continues to improve in 2010.”

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