New customers can get cover and UK-based customer service while saving money on one of their most important purchases.
The offer is available until 30 September 2009 to customers purchasing contents insurance cover as a single policy or with buildings, so tenants and flat-owners will not miss out on the savings.
Andrew Lowe, Head of Direct Line Home Insurance, said: "There are always unexpected costs during the summer, whether they be a much needed get-away, or entertainment for children during the school holidays.
"We want to help people cut costs where we can, so we’re cutting the price of new contents insurance policies in half.
"Anyone considering changing insurers or taking up insurance for the first time should come to Direct Line to check that they’re getting the best deal, as we’re not on comparison websites."
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