The vast majority (76 per cent) are thinking of moving from their existing property, while another 6 per cent (4 per cent in 2011) are considering buying property as an investment or for a relative.
The survey also revealed that 37 per cent described themselves as ‘very’ or ‘reasonably’ active in the property market right now with 14 per cent thinking about buying a property within twelve months.
Within the five year timeframe, twice as many first time buyers are likely to come on to the market compared to homeowners looking to sell an existing property and move on.
Neil Harrison, ESPC’s marketing manager, also revealed that eight out of ten buyers buy locally. He said:
“Interestingly, when buying or selling, respondents to the survey said that online, showrooms and shop windows were equally important to the search. With the majority of buyers of property already living in the area, it is vital that when advertising a home for sale, sellers take a local focus and build on local experience and knowledge by advertising online, in print and on the high street.”
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