Consumer confidence in housing market stable despite economic gloom

A cross section of 2,069 adults across England, Wales and Scotland were asked for their views and intentions about home purchase in early December by YouGov plc. 

Q: Is now the right time to buy a home?
44% felt that now was a good time to buy compared to 25% who did not.  This is a slight improvement on March 2011 when 41% were positive about buying in the current market and 29% were negative.

The results showed some interesting age and regional variations reflecting the mood of the country.  The over 55s had the most positive view of the current market with 54% saying that now was a good time to buy.  Conversely the 18-24s were the least sure with 32% agreeing it was a good time to buy.

The public in Scotland and the South East and North East regions were the most positive about the market with results above the national total at 49%, 48% and 47% respectively.  Surprisingly consumers in London were amongst the least positive with just 42% believing that now was a good time to buy.  This may reflect the higher house prices in the capital.  

Q: Do you intend to buy a property in 2012?
Overall, 12% of respondents intend to buy next year whereas 63% said that they had no need or desire to move in 2012 and 17% said that they would not be in a position to move.  A further 8% were put off moving for some reason such as the outlook for jobs or the size of deposit required.

Perversely when compared to views about the market the over 55s have the least intention to buy next year at just 8% with the 24-34s having the highest intention to buy in the next 12 months (21%). 

Looking across different regions, Londoners had the greatest intention to buy next year, with 21% saying that they intend to purchase property. The regions where intentions are next highest are the West Midlands (16%), the South East, and Yorkshire and the Humber (both 15%). In contrast, those in Wales (5%), the North East (6%), and the North West (7%) have the least intention to buy in 2012.

Q: What are the barriers to buying a home?
Challenges remain in realising intentions to buy. The most common barriers cited by respondents are: raising the deposit to buy a property (64%), obtaining a large enough mortgage (57%), and unsurprisingly in the current environment, fears over job security (54%).  Far fewer see the potential for future house price falls as a barrier (21%).

There are a number of regional, gender and age differences in consumer views about the barriers to home purchase:

•More men than women see the potential for falling house prices as a barrier to purchase, 24% compared to 18%.
•The 24-34 age group are the most concerned about their ability to raise a deposit at 70%, 6% above the national total.
•More women see job security as an issue with 57% of female respondents citing it as a barrier compared to 51% of men.
•The over 55s are however the most concerned about job security with 63% seeing it as a barrier compared to the national total of 54%.  The 18-34’s seem least concerned about this factor at 46%.
•Of people who currently rent from their council/local authority 53% saw raising a deposit as a barrier, this compares with 68% amongst those renting from a private landlord and 62% from those renting from a housing association, perhaps reflecting positive views of the Government’s recent change to Right to Buy

Q: What do you think will happen to house prices in the next year?
Views are mixed with 33% overall expecting prices to rise compared to 28% who believe that they will fall and 20% who see them staying the same.  

Men are more bullish than women with 35% expecting prices to be higher this time next year. It is telling, however that 36% of young adults (18-24) simply don’t know what to expect.  Conversely the 50-54s who have seen house prices rise and fall before are the most positive with 37% expecting prices to rise, though the majority of this group expect it to rise by less than 2%.

Regionally, consumers in the West Midlands and Scotland have the highest expectations with 38% and 40% respectively calling it in favour of price rises.  At the other end of the spectrum, only 23% of the respondents in the North East expect prices to rise compared to 31% who expect them to fall.

Commenting on the results, BSA Head of Mortgage Policy, Paul Broadhead said,

"Although there has been a stream of gloomy economic news recently, and the uncertainty about the Eurozone has increased dramatically, consumers’ views on the housing market remain remarkably solid. Many people believe that it is currently a good time to buy, and about one in eight (12%) will be looking to enter the market or move in 2012, especially in London where 21% intend to buy.

"Government policy announcements such as the new build indemnity scheme indicate how important the housing market is to the UK economy, so the fact that confidence is not weakening is reassuring. More is in the pipeline to help break down the barriers to home ownership, although this must always be tempered with a responsible approach to lending as home ownership is not always the most appropriate choice for everyone.

"So far this year building societies and other mutual lenders have supported those who have wanted to buy property, with gross lending by mutuals up 15% year on year, while across the rest of the market mortgage lending is slightly down."

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One thought on “Consumer confidence in housing market stable despite economic gloom

  1. Kelvin Francis

    As Estate Agents, we can confirm these findings. Since Christmas, activity has been pleasantly strong, in relation to enquiries, viewings and offers forthcoming. There is also a good flow of properties coming onto the market. As long as Mortgage Lenders continue to improve the availability of finance and that there are no new economic crises, there is no reason why this situation should not continue.

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