Modern architecture rises through the ranks of home design favourites

This was closely followed by modern (24.6%) and Georgian (16.5%). Houses from the 1930s, however, which make up a significant proportion of the UK’s suburban housing stock, were the least preferred with only 3.3% of the votes. Tudor architecture was chosen by just 4.7% and 50s homes were selected by 5.4%.

This compares to a similar survey in 2006 which found that modern architectural styles came a lowly fourth place, some way behind traditional period styles such as Victorian and Georgian.

The growth in popularity of contemporary architecture could be attributed to the increasing investment that developers are putting into the design of their homes, with growing numbers employing external architects to come up with original and attractive designs which will appeal to today’s buyer, as well as offering an internal layout which suits their lifestyle. The change in public preference could also be attributed to the increasing importance of a property’s energy performance, with four in every five (81.8%) revealing they look for energy efficient features when buying a home, particularly at a time when energy bills are so high.

Steven Lees, Director at SmartNewHomes, comments:

“A property’s kerb appeal is extremely important to homeowners and it would seem that many more are being drawn to contemporary homes which have been designed for the modern day lifestyle, with garages, eat in kitchens and landscaped gardens.  Victorian and Georgian homes will always remain popular with British homebuyers, typically offering spacious rooms, generous proportions and a bright and airy feel. But housebuilders are able to draw on the best features from these much loved architectural periods and incorporate them into modern designs which are better suited to today’s homebuyer and considerably cheaper to run.”

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