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Near record figures highlight latent property interest

“Lettings remains as buoyant as ever as buyers bide their time or struggle to get onto the property ladder. Sales continue to lag behind as our agents are crying out for high quality stock. ComScore’s figures underline that demand exists but is being frustrated by a lack of suitable property for sale.”

The real estate category growth saw each of the top three portals growing their unique visitors with DPG the fastest growing, increasing their monthly unique visitors by 42% (1.4m absolute unique visitors), more than double the absolute unique visitor growth of Zoopla (685k) and significantly higher than Rightmove (927k) .

Dar continues: “All have the main portals have committed to marketing in Spring, so these figures provide a transparent comparison of campaign performance.

“DPG’s marketing investment is delivering dividends, outstripping its nearest competitors and most importantly, achieving positive results for its member agents.”

Total unique visitor figures saw DPG (4.8m) extend their lead over Zoopla Network (3.4m). Within the portfolio, FindaProperty.com saw the largest growth (to 3.6m UVs), over 304,000 more UVs than Zoopla.co.uk. In spite of a modest May, Rightmove hold the number one position with 6.6m unique visitors

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