New Year kicks off with surge in interest

In the period between Jan 1st and Jan 4th 2011 over 1 million property searches were conducted at an average rate of over 180 unique searches per minute. And, more importantly from a market standpoint, Zoopla is reporting that enquiry levels are up by a staggering 251% (with vendor appraisal leads up by 258%) compared to the same period last year, equating to over 10 leads per minute (24 hours per day) currently being sent to its agent and developer members across the UK.

On Jan 3rd alone, Zoopla.co.uk served over 2.9 million page impressions, eclipsing its previous record of 2.1 million set back in September. These record figures come after Zoopla kicked off its latest TV campaign on Jan 1st as it ramps up its aggressive marketing strategy to build its brand and increase its market share.

Alex Chesterman, Founder & CEO said,

‘Increased search and enquiry activity via property portals is a good early indicator of market interest and, whilst still very early, the signs so far for 2011 look encouraging. And, of course, we are delighted to be sending record levels of enquiries to our members.”

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