What’s in store for 2013? Migration to the country

Some of the eye catching prices that London sellers will be able to obtain next year, compared with the relatively low prices in the country will be too hard to resist for those who have been considering making the move.

Last year Strutt & Parker predicted the "year of the great north south divide", however this materialised into a more fragmented picture across the whole of the UK with hotspots areas that are doing well and other areas where the market is less resilient.

James Mackenzie who heads up the Strutt & Parker Country Department said: "We are heading into 2013 with increased viewing numbers, while the number of new applicants registering with us is also up. This has lifted estate agents’ spirits and vendor and purchasers’ moods have lightened. There is a general murmur in the market place that there may never be a better time to move to the country in terms of value for money, and I believe next year we will see even more families flocking to the countryside, especially in commuter belt areas."

The economic outlook remains challenging, and forecasts for growth are still sluggish for the next two years. This inevitably impacts the residential housing market. It is hard to see any significant short term economic boosts for market growth across the UK however as confidence creeps up, so too will activity.

Mackenzie believes the steady improvement in market figures is down to realistic pricing as buyers and sellers aim to find common ground in the market. He said: "Buyers are not fools. They are educated, wise and know exactly what the last three comparable properties sold for because they most probably saw them. Vendors are realising that if they quote an asking price which sets the bar above reason, potential buyers won’t even come and see it."

Demand for refurbishment projects has weakened steadily during 2012 and this looks set to continue into 2013. We now see most buyers showing far more interest in properties that are offered in excellent condition leading to a bottle neck effect on green, modern and open-plan living homes.

Mackenzie said: "Environmentally friendly, modern homes that require no work are replacing the Old Rectory as the new ‘dream home’ as people’s priorities change.

"Eco-sensitive houses and properties that are extremely cheap to run with new energy saving systems in place will do particularly well in 2013.

"We will see increased demand from both ends of the market – downsizers looking for the perfect home to move into with no  additional costs, and families looking to move up to the next run of the ladder."

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One thought on “What’s in store for 2013? Migration to the country

  1. TREVOR KENT

    I totally agree with Strutt and Parker’s findings. The sale prices in central London, particularly for family sized accommodation, have seen unprecedented rises and many owners are selling there and doubling, sometimes tripling their space by buying in the 25 mile Home County band. Not only are these movers benefiting from more space, they also enjoy large gardens, quiet locations, great schools and can nearly always park wherever they go locally!.

    Here in Gerrards Cross South Bucks, just 19 miles from Marble Arch, we have seen an increase in interest for larger homes, especially those in need of modernisation, where cash-rich sellers from London can lavish some of their substantial sale profits personalising d├ęcor and fittings to their metropolitan tastes and standards.

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