Margate and the surrounding areas saw not only an immediate increase in bookings for houses within 20 minutes of the gallery but a positive effect on the towns tourist driven economy as a whole, resulting in the opening of a variety of upmarket cafés, restaurants, gift shops and smaller art galleries in the nearby Old Town area.
The whole area surrounding Margate (consisting of Westgate on Sea and Birchington, as well as the more well-known seaside resorts of Ramsgate and Broadstairs) have benefitted from enhanced local and national media scrutiny, resulting in bookings rising by 20% year on year.
Sarah is expecting the recent opening of the Jerwood Gallery in Sussex to have the same effect on bookings in the immediate area around Hastings. The heart of 1066 country is already very popular with visitors but the Jerwood Gallery adds a very special new tourist draw to the area.
She says: "to have two internationally recognised art galleries within an hour of each other is wonderful for the South East and will attract a whole new group of tourists to this area. Within the first 6 weeks of the opening the Turner Contemporary had met two thirds of its annual visitor forecast of 150,000! Let’s hope the Jerwood follows in its footsteps."
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