Morphet is chairman of Pure Leisure Group and owner of a nationwide chain of holiday parks as well as a leading manufacturer of modular homes and holiday lodges.
Under the plan anyone with a caravan more than 10 years old, on any park in the country, can claim a rebate of £2000 when purchasing a new caravan or lodge, from any manufacturer, on any of Mr Morphet’s parks.
The old units for scrapping will be professionally dismantled, with materials such as aluminium, copper and wood recycled and reused.
Any hazardous materials will be disposed of in the prescribed manner.
It is claimed the scheme could be worth more than £3.5million to British consumers.
Morphet said: "There couldn’t be a better time to kick start the industry than now, when people are looking for value for money and to holiday in the UK. This, and the hot summer we’ve been promised, could be just the ticket."
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