n a survey of over 1,000 Brits in February, HomeAway UK, which operates www.HomeAway.co.uk and www.OwnersDirect.co.uk found around one in five will choose a rental for their main 2010 holiday, making them the second most popular accommodation option after hotels. The company predicts this market share will continue to grow in 2010.
Courtney Wylie, General Manager said, “The online holiday rentals industry is already a significant sector of the travel market, but the opportunity for growth is still huge. We estimate only around one in five British holiday home owners currently rent out their property. So, as the recession drives not only more owners to rent out their properties, but more travellers to look for great value accommodation, supply and demand look set to soar further still.”
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