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OFT paves way for radical housing market shake-up

The OFT believes that innovation in this sector, in particular through online services, could have a dramatic impact on the cost of buying and selling a home.

More than a quarter of sellers (27%) who used a traditional estate agent have considered using an alternative selling method, and experience from the US suggests that alternative brokerage models have the potential to put competitive pressure on traditional ways of buying and selling a home.

However, the way current legislation, dating from 1979, is framed may be hindering the development of new business models and needs reform so that new entrants, for example those that only introduce private sellers to each other, are not burdened with inappropriate regulation.

Beyond this, the OFT has found existing legislation as it applies to traditional estate agents is comprehensive and wide ranging, and that further regulation is unnecessary. Instead, the report says the focus should be on improving the enforcement of current rules to guard against serious breaches.

The only area where the OFT recommends the Government should consider additional rules is around fees received by estate agents for referring buyers to providers of ancillary services such as mortgage advice, surveys, and conveyancing. The OFT believes this could cause an estate agent to favour one buyer over another, to the seller’s disadvantage.

The OFT is also encouraging more consumers to negotiate on commissions paid to estate agents. While almost a third (32%) of those who had used a traditional estate agent believed that the fees they had paid to their estate agent represented slightly or very poor value for money, 64% of sellers in the OFT’s survey in England and Wales did not negotiate a lower fee. Failing to shop around and negotiate on estate agents’ fees could be costing these house sellers up to £570million a year, according to OFT analysis.

John Fingleton, OFT Chief Executive, said: "In the present economic climate it is more important than ever that people get a good deal when buying or selling a home.

"Encouraging new business models, online estate agents and private seller platforms could put useful competitive pressure on traditional models and lead to better value for buyers and sellers. The Government can help this process by updating legislation and making sure regulation only applies where it is essential to protect consumers.

"We also encourage home sellers to negotiate hard on commission fees and consider using alternatives to traditional estate agents."

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One thought on “OFT paves way for radical housing market shake-up

  1. major Landlord says:

    I wonder how much taxapayers’ money was wasted on this utterly pointless exercise? I thought we were supposed to be reining in on unnecessary public expenditure? They could have reached the same conclusions by speaking to 20 sellers and buyers, but they probably spent millions on this research.

    We may not like estate agents in general, but they do a reasonable job when you consider that they earn nothing unless they are successful. And it’s down to the individual whether they want to shop around and haggle rates – surely we don’t need a civil service department to tell us to do this? And sellers have had the opportunity to sell privately for decades. Most choose not to, as the estate agent does a lot of support work behind the scenes, chasing up buyers and slow solicitors, and finding finance, to make sure the sale concludes. Again, it’s for the individual to decide what suits him/her best.

    You get what you pay for. Before the housing crash in the USA, realtors (their equivalent of estate agents) earned 6% commission or more, compared to 1.5-2.5% typically here in the UK. Yes, they worked harder, but the gains were better. And you appoint ONE realtor, who decides if they need to rope in others to help market your property. Then they divvy up the commission between them. Perhaps that’s a model we could adopt.

    What’s REALLY disturbing is how our government and civil service are now totally out of control on expenditure. Like the alcoholic who insists he will have just one more drink before he gives up, they carry on wasting our money while promising to reform their ways. Unfortunately, we are the ones standing at the bar and picking up the tab.

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