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East London dominates new homes sales in 2017

Eastern postcodes are leading the sale of new homes in the capital, according to new research by Dexters and Stirling Ackroyd New Homes – released alongside the announcement of a partnership between the two companies.

According to the research, analysing data for residential homes sold in Greater London in 2017, approaching half of new homes sold across the entire capital, 44% of new homes sales in 2017 were in the East and North-East central area of London (postcodes starting E, EC, SE and N).In particular, just those homes within ‘E’ postcodes made up 22% of new homes sales.

Area Total new homes sales in 2017* Proportion of all new homes sales in 2017
North & East central London 9,700 44%
Rest of London 12,300 56%
GREATER LONDON 22,000 100%

Launch of partnership between Dexters and Stirling Ackroyd New Homes

Dexters, the leading independent Estate Agency in the capital, is launching a new partnership with Stirling Ackroyd New Homes, covering East London.

The alliance combines Dexters’ extensive network of over 60 offices and existing New Homes sales teams with Stirling Ackroyd’s specialism in the sale of new homes on behalf of London’s developers. Trading as Dexters, the partnership will cover East London, to include Shoreditch and Clerkenwell, as well as expanding markets from Hackney in North-East London to Peckham in the South-East.

Over the past eight years the Stirling Ackroyd New Homes team has been responsible for the sale of over 1,500 new apartments in many high-profile developments in the east of London. Following the launch of the new partnership, Stirling Ackroyd New Homes will continue to be led by directors Andrew Bridges and Nick Davies, alongside Head of New Home Sales Stephen Porter.

Also trading under the Dexters banner, the Land team within Stirling Ackroyd New Homes will continue to focus on acquiring and selling off-market development opportunities both on a conditional and unconditional basis in their niche areas, complementing Dexters existing Land teams. Such local expertise has resulted in Stirling Ackroyd New Homes being responsible for land transactions totalling over £200 million in recent years.

The aim of the partnership is to maximise market reach to prospective buyers and tenants, whilst offering a premium service to developers, combining the expertise and proven track-record of the existing Stirling Ackroyd New Homes team with the London-wide office network and expertise of London’s leading independent Estate Agency, Dexters.

(Stirling Ackroyd Estate Agents is not affected by this partnership as it is a separate company.)

Andrew Bridges, Managing Director of Stirling Ackroyd New Homes, comments: “This partnership will boost both companies, because it taps into the fundamentals of the capital’s property market. London needs a new wave of development for jobs, regeneration and growth – just as Londoners need support to find their perfect home.

“In particular, London is shifting its centre of gravity eastwards. Growth for the entire capital is increasingly boosted by developers supplying much-needed new homes in places where there is greatest demand. Working with Dexters, we will be able to combine our long-standing expertise in these exciting sub-markets with the largest independent sales force and network of property experts in London.”

Andy Shepherd, CEO of Dexters, adds, “New homes are a critical ingredient for London’s future success and are a vital part of our strategy as a business. To match accelerating demand from both buyers and prospective tenants, a healthy supply of new properties entering the market is fundamental.

“This partnership will give our customers access to an even greater choice of properties and locations by adding to our existing new homes sales portfolio. For developers, our partnership provides the reassurance of reaching virtually all potential buyers and tenants in London. We currently have over 50,000 applicants registered looking for a property across London, for whom we arrange up to 45,000 viewing appointments a month.”