Brits willing to pay to make Britain a green and pleasant land

Nationwide Building Society is creating woodlands across the UK and new research reveals how important the environment is to the British public, with almost a third (29%) of Brits considering themselves to be very environmentally friendly.

In fact, half of Brits stated they would pay more for products that were environmentally sustainable and almost two thirds (62%) said they would pay up to 10% more.

The research also highlighted the impact that companies’ sustainability credentials had on recruitment with almost half (44%) of potential candidates in the UK saying that the environmental credentials of a company are an important factor when looking for a job.

To support its long term environmental plan as a carbon-neutral organisation, Nationwide has pledged to plant a tree for every current and future employee. Over 17,000 trees will be planted in the UK in 2015/6 and up to an additional 3,000 trees per year after that date. This will create woodlands across the country that will not only reduce the Society’s environmental impact, but also provide a lasting community benefit.

The woodland creation is the Society’s latest initiative to build on its sustainable business credentials:
•In July 2014 the Society became the first major high street financial services provider to be awarded the Carbon Trust Triple Standard in recognition of the reduction in its carbon, water and waste
•In the last few years the Society has reduced its carbon emissions by 15 per cent, uses 20 per cent less water and diverts around 95% of waste from landfill

Graham Beale, Chief Executive Nationwide Building Society said; “The creation of woodlands across the country not only delivers an environmental benefit but also provides areas for our members, employees and communities to enjoy for generations to come. In fact our research has shown that 40 per cent of people think that woodland would make their local area a better place to live. Over the last 169 years many things have changed but Nationwide’s commitment to doing the right thing has never been stronger – we run a sustainable business model, have responsible employment policies, like the Living Wage, and work with communities across the country to meet the needs of our customers.”

The first of the Nationwide Woodlands will be planted from 2nd March 2015 in Ravensroost Wood, Malmesbury in Wiltshire where 3,000 oak, blackthorn and hazel saplings will be planted over three days, with the Society planning to plant thousands more native trees on the site in the near future. The Society is already exploring other sites to plant trees across the UK.

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