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UK’s top home office hotspot revealed

"Hotspot" analysis from Smart Growth Analytics ranks all the Authority areas on their volumes of home offices and their percentage of home offices as a proportion of all those in employment in the area.

It shows that, with some 27,000 home offices and almost 5% of total area employment working in home offices, Surrey marks itself out as the nation’s top home office hotspot.

In contrast, the "average" Principal Authority in England & Wales, is home to around 5000 home offices, and they account for around 3% of employment.

The Top 25 home office hotspots are dominated by the Greater South East (an area that comprises London, the South East and East of England). Just under two thirds (64%) of the Top 25 are in the Greater South East, despite the fact the area only accounts for just over one third (36%) of all Principal Authorities in England and Wales.

Top home office areas:

1 Surrey;
2 Hampshire;
3 Hertfordshire;
4 Kent;
5 Essex.

Jim Plunkett-Cole, Principal Analyst at Smart Growth Analytics, said: ”The findings demonstrate the economic importance of home offices in regional economies across the country.

"They begin to help us understand the increasingly important home-based economic functionality of the more rural and residential areas outside of London, and particularly the Home Counties and Shire Counties across England & Wales.

"They provide strong supportive evidence of a need for home office support across these areas in order to maximise their economic contribution. In particular, they demonstrate a need for higher speed broadband, ‘virtual’ business support services and networking.”

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