The findings follow a nationwide study carried out by broadbandchoices.co.uk and property expert, Henry Pryor.
And in the first trial of its kind, independent estate agents have tested the impact of broadband on the buying decisions of home movers, by including internet speeds on their adverts.
In the study, knowing that a property had good broadband speeds was routinely ranked as more important than traditional selling plus points such as off-street parking, access to amenities like shops and a local pub – and even proximity to a doctors’ surgery.
The UK government recently announced a £114million investment in broadband across key cities to make Britain’s broadband the fastest in Europe by 2015. But in 2012, broadband speed varies greatly across the country, and these variations are having a huge impact on the property market.
Miles Shipside, director of Rightmove said: "In this digital age, a fast broadband connection is becoming more and more important for home-hunters. People don’t just rely on a good internet connection for browsing the web, but also television entertainment and working from home.
"As the consumer technologies which rely on internet connection in the home expand, the need for a strong internet connection will be added to more and more home mover wish-lists."
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