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Men carry the cost of a woman’s ideal home

The research revealed that traditional gender stereotypes are alive and well with women making the key nesting decisions when looking to buy a new home, whilst men look after the financial and legal aspects of moving.  Two thirds (62.9%) of women make the ultimate decision on whether to buy a new property – twice the number of men who take on that responsibility (37.2%).

It is clear that more women than men prefer sorting out the initial stages of a property search which means filtering potential homes by location, size, proximity to local amenities and appearance,” comments Nigel Lewis, property analyst at FindaProperty.com.

“Men, on the other hand, tend to be keener on helping make the final decision and sorting out the financial and legal aspects of a move. But both of these roles are equal in importance and illustrate how a team effort is needed to secure the perfect home.”

The internet proves a particularly popular way for both men and women to search for a new home with 61.4% people admitting to looking at properties online everyday and almost 9 in 10 receiving regular property email alerts.

The main reason for looking at property online was the ease of being able to see, and receive alerts, on when properties in their price bracket become available (49.1%). One in five (22.7%) like looking at properties without having to speak to an agent, whilst a further 19.1% just like browsing. Three per cent compare their own properties with others in the area, and a further 3.1% just want to see what they might be able to afford one day."

Lewis concludes: “The internet has revolutionised the way we look for property and property portals in particular have made the experience easier, allowing house hunters to search for, and focus on, the aspects which are important to them. The fact that so many people receive property email alerts or browse properties online demonstrates how looking for your next home has almost become a national pastime.”

Gender roles in the homebuying process:

Search for property 
Male 32.8%
Female 67.2%
Choose location 
Male 35.1%
Female 64.9%
Decide on property
Male 37.2%
Female 62.9%
Legal & financial aspects
Male 54.3%
Female 45.6%

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