Today, Monday 26th January 2015 sees the launch of controversial new property portal OnTheMarket.com
Founded by; Savills, Knight Frank, Strutt & Parker, Chestertons, Douglas & Gordon and Glentree Estates this new entrant is their attempt to break the duopoly currently held over estate agents by Zoopla & Rightmove.
The twist in this tale is that estate agents signing up to OnTheMarket will be required to drop all but one other portal. However, is it worth the gamble?
Gavin Brazg of house selling advice site, TheAdvisory.co.uk, is unsure…
“As our diagram (viewed here) shows, all properties for sale can be found by visiting Rightmove & Zoopla. OnTheMarket will only have less of what is already available to browse on the established portals, so it’s hard to see how they will attract much needed visitors.
“Fundamentally I think agents choosing to use the new contender will be perceived to project a very negative set of values to potential clients with an inference that says, “I care more about my bottom line than I do about your house sale”.
“No matter how much an agency saves on portal fees, if they don’t have any clients, they’re dead in the water. Simply, in the war to win hearts and minds of potential vendor clients, OnTheMarket agents have just given their competitors a massive gift.”
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